What’s new in central Florida? A couple of new iPhones at One Farrington Place. Mine is the iPhone 11 Pro Max, and my wife has the iPhone 11 Pro. While I spent the weekend drooling over the three-camera array, my wife honed in on the one new feature that makes more sense than anything Jonny Ive designed while Steve Jobs looked over his shoulder.
Hey, he was the guy who designed the Barbie Doll iBook with the built-in handle, right?
Yes, iPhone 11 Pro’s cameras are great and destined to get better with new software API’s for third-party apps, and the soon-to-be-beta release of mad science Deep Fusion.
What did my wife find even more appealing?
Almost five hours more battery life. Mine had more than six hours of extra battery life. I last charged it on Sunday night and it needs a charge again Tuesday night.
That’s some good battery.
But even better is how much better iPhone 11 Pro Max’s battery is than Samsung’s Galaxy Note 10+ (what the hell is wrong with technology marketing companies these days?) and other flagship models with much larger batteries and slower chips inside.
Every new iPhone model gets tested ad nauseam. Better Gorilla Glass? Fools need to buy a new one and drop in on concrete in front of an Apple Store to prove Apple wrong. Better camera? More fools do camera shootouts to show which smartphone does the best photos (hint: they’re all good, and nobody can tell which photo came from which camera).
Yes, somebody did a battery test already; this one comparing Huawei’s Mate 30 Pro and Samsung Note 10+ against Apple’s new iPhone 11 line; all three.
Something is wrong with the universe.
We have a president who speaks only in 6th-grade superlatives, never in complete sentences, and Apple is winning photo and video shootouts, and now a battery life contest? With a smaller battery?
What is wrong?
Even crazier, this iPhone is not thinner and lighter. Why not? Design Honcho Jonny Ive was booted out the door to make way for pragmatism and performance. Look for future Mac notebooks to have keyboards that don’t break when you take the Mac out of the box.
Yes, I am sufficiently mature to know that “your mileage may vary” and mine did. Almost six hours beyond what my iPhone XS Max got just a year ago. For whatever reason, Apple decided to focus on features that matter to customers and a quick check of all my wife’s iPhone-toting friends reveals the same thing matters most.