Color me critical of Apple when the company fails to move forward on products, features, privacy, or security issues in a timely manner. That said, I must confess that anyone with executive experience in a large company already knows the ship doesn’t stop on a dime (mixed metaphor night here in Orlando).
Step by step, CEO Tim Cook seems to be transforming the Apple that was made in co-founder Steve Jobs’ image. You see it in the very broad Mac line these days, how Apple has slowly transformed the iPad into the future computer for the rest of us, managed to avoid the economic dangers, trends, and pitfalls impacting the rest of the smartphone industry, and still has enough time and temerity to poke a few holes into Google and Facebook.
That is Tim Cook’s new Apple.
Privacy and security matter, and while we can always find something to complain about (Group FaceTime bug is one, Apple’s own Maps app is another), Apple continues to layer in what competitors do not have– an obviously visible and public stance on privacy and security.
For example, Apple’s new Find My app– the replacement for Find My iPhone and Find My Friends apps– helps customers to find their lost or stolen devices, even if they have been turned off.
Another example is the new Sign in with Apple functionality coming to new versions of macOS and iOS. We’ve all seen, and most of us have used the seemingly ubiquitous sign in systems– Sign in with Google, or Sign in with Facebook.
No brainer, right?
Which would you prefer to use? Apple’s sign in system which does not track you online, or Google or Facebook which track you and allow websites and applications to track you?
Even better, Apple is making it a requirement for app developers who use such sign-ins to use Sign in with Apple and it needs to be placed on top.
Kudos and props, Mr. Cook.
Over the past year or so it seems that every Apple hardware product of significance has received an update or upgrade. Even Mac Pro complainers are left with only one thing to complain about the new Mac Pro (affordability). The upcoming versions of macOS Catalina, iOS 13 for iPhone, and iPadOS have more user functions and features, faster performance, and more polish than previous versions.
Privacy and security remain the public face of Apple as it faces down Google and Facebook, but it’s nice to see the product line get renewed more frequently and with notable improvements.
Yes, I lust after a new Mac Pro but need to mortgage something.