Who’s your online Daddy? If you’re like most people online, then you’ve become a puppet of Lord Google, the interweb’s foremost drug dealer who dispenses free goodies in exchange for personal information that can be used against you in advertising. It’s that plethora of online advertising that has users up in arms, and a growing number have taken action by using ad blockers and tracker blockers in their browsers.
Guess who wants to cripple ad blockers and trackers? Online advertising Google.
Google’s Chrome browser is the single most used browser on planet earth, and is about to get a few changes to the status quo. Up until now, Chrome users could install ad blocker and tracker blocker extensions (Safari allows them, too), but that might change.
Rachel England explains:
Google announced Manifest V3 earlier this year — a proposed change to Chrome’s extension system that would essentially stop ad-blockers from working effectively.
Let me paraphrase the Soup Nazi: “No ad blocker or tracker blocker for you!”
Why is Google planning to get rid of ad and tracker blockers?
As you might expect, there was plenty of noise when Google announced that Chrome may not handle such extensions in the future.
Despite the significant backlash Google faced in the aftermath of this decision, it’s now doubled down on the changes with one major exception — enterprise users will be unaffected.
That’s so kind of Google.
Chrome software security engineer Chris Palmer took to Twitter to say that the new APIs “are not going to break content blockers
It’s not an ad or analytics tracker blocker. It’s a content blocker. Ads are the same as content to Google.
In response to criticism that declarativeNetRequest poses significant limitations, responded “Those limits are under active discussion and might change.”
Translation: “If you make enough noise we might delay implementation awhile.”
Again, the reason Google wants to limit ad blockers and tracker blockers is because that is how the company makes money. Free apps to users in return for free access to user information.
England on what is likely to take place when Google implements the changes to extensions:
Only paying enterprise users of Chrome will be able to block unwanted content as they do now.
There is a way to avoid this problem.
If you’re interested in privacy then you know what to do.