Name a technology gadget maker that competes directly to Apple. Microsoft? Nope. No smartphone. Amazon? That’s laughable. Amazon is a store. Apple has stores but makes hardware. Lots of hardware. What about Samsung? The Korean conglomerate is just that. A manufacturer of everything from chips to displays, from TVs to dishwashers, from washers and dryers to tablets to smartphones, and a few dozen other products that just do not compete head-to-head with Apple.
What about Google?
Apple is a hardware company that differentiates products via software and a growing list of well integrated services products. Despite spending tens of billions to diversify the product line, Google remains an advertising company that dabbles in hardware, gives away software in exchange for users giving up private information, and flushes products away with the same frequency as someone with a bowel disorder.
Goodbye, Google Play. We hardly knew ye.
Apple Music is the perfect product name for, well, a music service. While iTunes remains a relic from yesteryear, the world has moved on to streaming services; Spotify, the industry leader, Apple Music the not-so-close runner up.
Google Play? It’s just a matter of time before a better brand takes over. Maybe it did already. YouTube Music.
The first sign was dwindling usage. The second sign came from Google which told artists that their hub will shut down at the end of April. The whole idea of Google Play Artist Hub was to make Google a record company. YouTube is a better brand– YouTube, YouTube TV, YouTube Red, YouTube Music– than anything Play.
Apple’s app stores run rings around Google’s Play app store.
Yes, every technology company has products that get flushed, Apple included. Apple Cube? Newton? Apple III and II and many others. Ping?
Google just killed Allo, Inbox, Google URL Shortner, Google+, Chromecast Audio, and Mr. Jingles. What? You never heard about Mr. Jingles? Nobody else did, either. It’s been around for four years.
Here’s the deal. Choose wisely.
While Apple remains careful about integrating new products into the fold, Google throws muddy products up against the Wall of Abandon hoping that something, somewhere, someday might stick with enough users and customers that the company can make a buck. On advertising. From data confiscation.
About 90-percent of Google’s revenue and profits still come from advertising, so it might be worthwhile to consider the company’s track record when using or buying anything with a Google logo on it.
Brad Moon has a list of 10 Products Apple Killed. 10 products that stretch back about 25 years. By comparison, Killed By Google has a list of more than 100 products Google has killed in the past dozen years.
How can you choose wisely? Don’t choose Google.