Guess who has jumped on the privacy and security bandwagon? Apple? Microsoft? Google? Facebook? Amazon? All of the above, starting with Apple, or course, then followed by Microsoft, as usual.
What about the axis of evil– Google, Facebook, and Amazon?
That generalization is little more than techno-speak for b-u-l-l-s-h-i-t. Privacy and security are gold for Apple, and as usual, the followers are lining up to drink at the trough Apple fills.
You’ve seen the same kind of copycat notions for decades. Apple introduced the personal computer. IBM followed with the PC. Apple launched the Mac. Microsoft followed with Windows. This is an old story with no end.
iPod, meet Zune. iPhone, meet Android. Copycats will never die, but now they’re copying Apple’s notion of privacy and security.
What a crock.
Here’s a perfect example from Monica Nickelsburg on the company’s new Apple Card.
One of the credit card’s biggest selling points: a “unique security and privacy architecture” that uses a “dynamic security code” to prevent Apple from knowing the key details about the customer’s purchases on the card.
Now that’s privacy.
Apple CEO Tim Cook:
Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies… Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even undermine our shared sense of what is true and what is false. This crisis is real. It is not imagined, or exaggerated, or crazy.
Apple knows that privacy is gold and the company talks the talks and most of the time walks the walk.
What about the competition?
Facebook’s Mark Zuckerberg:
I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure
Facebook’s executives think that if they use privacy and security jargon and encrypt certain messages, their actions put them on equal footing to Apple.
That’s laughable. But does it matter?
Despite high-profile scandals — such as Cambridge Analytica accessing Facebook data to push political objectives — so far privacy outrage hasn’t compelled many consumers to change their behavior online.
Step by step over the past few years, Apple, led by Cook has opened a more public stance on the company’s privacy and security benefits, and how they differ from competitors; with Google, Facebook, and Amazon being among the worst offenders.
Apple Pay is a secure method to purchase and prevent merchants from knowing who you are and what you bought. That’s good for privacy. Apple Card promises more clarity and openness to track and know what you bought and when, yet brings similar privacy to each transaction.
Most online users worry not about such privacy and security issues, but, as usual, Apple is at the forefront of a growing trend, and competitors are lining up to follow.
Privacy is gold. For you, for me, for Apple, and it looks like gold to other high technology mavens who talk the talk but dare not walk the walk.