There are times when noise drowns out music; times when our attention can be distracted from what is right in front of our eyes. Remember all the political noise on state TV about how President Obama did so many illegal and unconstitutional acts? Whatever happened to that? Remember the noise about Hillary’s email and how illegal it was and how she should be locked up? Whatever happened to that?
It was just a lot of political noise and nothing of real substance, otherwise Obama would have been impeached and Hillary would be watching the new from a prison cell.
These days we see plenty of similar distracting noise coming from Apple in Cupertino.
It’s all about privacy.
Apple products are designed to protect your privacy.
That seems reasonable enough, right? After all, Messages is encrypted between devices. That password for Mac, iPhone, and iPad is hard to break.
At Apple, we believe privacy is a fundamental human right.
Does that sound like a belief system to you? I wonder how deep the beliefs go?
And so much of your personal information — information you have a right to keep private — lives on your Apple devices.
It’s a big list that contains everything from Messages to email, from browsing history, to what we read online and in News, what videos we watch, and what searches we make, right?
Obviously, Apple cares about privacy and the whole notion of controlling personal information is rather trendy these days, right?
Every Apple product is designed from the ground up to protect that information. And to empower you to choose what you share and with whom.
The key word there is empower. Apple and Google have a deal. Apple gets money from Google and Google gets to be Safari’s default search engine.
There is nothing private about using Google, yet it’s the default search engine on Mac, iPhone, and iPad. But you are empowered to change it if you want to. If Apple really cared about our privacy– vs. the billions it gets each year from Google– would not the company find a way to implement search privacy?
Only you can access your device.
Yet Apple allows each device to be tracked by Google and advertisers by default.
Your personal data belongs to you, not others.
Then why does Google know what I search for and share that information with advertisers?
Apple is on the right track, of course, but the company just doesn’t move forward too quickly to give customers more privacy.
One example is our pioneering use of Differential Privacy, where we scramble your data and combine it with the data of millions of others.
Then why not do the same thing with Google, Facebook, Bing, and online advertisers who track Apple customers by IP address, devices, applications, and many other methods that aggregate data in such volume and specificity as to create a dossier for each Apple customer?
Your apps play by your rules.
No. They. Don’t.
Many apps on Mac, iPhone, and iPad phone home to various advertisers, servers in China, app developers, and others who capture information and use it to make a buck. Yes, Apple gives customers the privilege and opportunity to add tools to block such communication but do most users know how to implement such options as Little Snitch or a VPN?
Come on, Apple. All this noise about privacy is just noise. Put your money where your mouth is and give customers real tools to block those who would track everything we do online.