Got Apple gear? Of course you do. Got an excess of cables and dongles? If you’re an Apple customer, of course you do. Such wired cruft is the nature of advancing technology. Out with the old, in with the new.
Few tech companies advance the state of the art– at least when it comes to cables and connectors– than Apple Inc. Remember ADB and SCSCI? How about serial and parallel? Firewire? USB? 32-pin iPod connector? Thunderbolt? Lightning?
Now we’re down to USB-C and Thunderbolt 3 and it may be the last of all cables because the next big jump will be to wireless everything. Until then, we Apple folk have a variety of cables and dongles and connectors to mix and match.
Guess who else hates that? Billionaires and technology writers on a slow news day.
A billionaire rages at Apple and its cables
Cry me a river, Mahindra:
Got a new iPad & found that the lightning connector’s been replaced. So need a new charger which doesn’t work with my iPhone and new earphones too. More junk when I travel. Great strategy to boost accessory sales, but not surprised more folks are sticking to existing models.
The tweet is telling.
Anand Mahindra— the poster child for billionaires in India– didn’t know the new iPad Pro came with a USB-C connector instead of Lightning. You knew that, right? I knew it. Apple Stores have a return policy so taking the device back to get an iPad with a Lightning connector and a headphone jack would be easy for a billionaire.
Indira. Take this back to the Apple Store and get me one that works. Keep the change.
The future is all about change. Either go with the flow or live in the past. Surely a billionaire has someone to carry his extra cables and dongles, right? If I were a billionaire I would have someone carry everything for me.
When the lightning connector first came into being in 2012, Apple’s EVP of worldwide marketing insisted that one of the reasons for it was improved durability. Which some likely found quite entertaining.
I never thought of Lightning as entertaining. I thought of it as a better and smaller cable and easier to use connector. In the six years since Lightning debuted I have killed only one cable. Macs, iPads, iPhones. One dead cable. Durable? Yes. Easier to use? Much. And I stepped on that one cable which is what made it die.
Technology writers and billionaires have one thing in common. They complain about progress and love to keep their heads in the sands of time. Word on the streets says next year’s iPhone X-whatever will have USB-C, too. I hope USB-C and Thunderbolt finds both iPhone and iPad. I’m OK with that. You should be, too.
If you’re like Mahindra and Matyszczyk and think Apple is getting rich by gouging customers on cable trinkets then you deserve to live in the past. Otherwise, the future is here. Get over it. The future will be here next year, too. And the year after.
Mahindra and Matyszczyk should pay attention.