Are you a customer? Or, are you a part of the product? With Apple, you’re the former. With Google and Facebook you’re the latter. Prey. Many of my family friends, relatives, neighbors, and co-workers do not fully understand the privacy issue confronting users of Google’s software or Facebook’s social network.
What they know is that Chrome, Gmail, Docs, Maps, and other applications are free to use; without payment. Ditto for Facebook. Everybody uses Facebook and it’s free. What’s not to like?
The loss of privacy is part of what makes you prey when you use anything by Google or use Facebook to connect with family and friends.
You. Are. Prey.
Think of it this way. Would you be inclined to buy a car from a dealer who knew intimate details about your purchase habits, your bills and debt, how you live, your politics and religion, and how you discipline or treat your children?
Would you buy a car from a dealer who knows about your psychological quirks and your sex life?
What if the car was a decent car and was priced less than a similarly equipped car that came with a slightly higher price from a competitor?
That’s the situation when you use Google and Facebook for any reason. For. Any. Reason. For both, you’re a part of the product. Use both for free and you give both free reign over your private and personal information, which is then used against you by Google and Facebook customers.
Advertisers. Google is not a technology company. Nearly 90-percent of the company’s revenue and profits come from advertising sales. Facebook’s percentage is much higher. Advertising is their game, and you– the information culled from your online habits, then coupled with available information about your life– are the product.
That makes you prey.
Here’s a good test. Open Google or Facebook and do a couple of searches on something you’ve neither searched for before nor will search for again. I did a test using CBD oil on both Google search and Facebook.
Within days I received spam email for CBD oil. Within days my browsing the interwebs was interrupted by advertising for CBD oil.
What does that say?
Google, Facebook, and other advertisers share information culled from your online travels, applications, and searches. That information is used against you to sway your votes, manipulate your thinking, and to get you to spend money.
Crude? Yes. Effective? Yes.
Google and Facebook have become rich off information they take from their users.
We have become their prey.