Where do you get your news? Are you more critical of so-called news today than you were 10 years ago? I salute Apple for their News app. It runs on Mac, iPhone, and iPad, provides readers with a variety of legitimate news sources, is easily customizable to match your views, and is curated by human beings (supposedly without an axe to grind).
What I’ve come to notice about perusing through a variety of news sources– and there are more sources than ever in human history– is that many of us don’t know the difference between news and opinion; don’t understand fake news at all, and still fall for what I call fake outrage. Apple helps to improve that situation with the News app because it presents news, from a growing list of sources, in a somewhat traditional manner.
To give you an idea of why news sources matter, and why applying discriminating consideration of such sources is worthwhile, here are a few examples of what looks like news but is not.
First, Peter Cohan in Inc. The headline:
Why Apple’s 40 Percent iPhone Price Cut Is a Terrible Strategy
First, Apple did not discount iPhone by 40-percent. Apple offered iPhone XR at $449 with an iPhone 7 trade-in. Total value? About $749. iPhone XR’s price tag. $749. Second, Cohan is either dead wrong and does not care about facts, or he lied to create a click bait article for advertisers. The rest of Cohan’s considerations are worthless because the premise is wrong and it becomes clear that he does not understand business.
Apple owns more than 60-percent of the entire smartphone industry’s revenue and more than 80-percent of its profits. Samsung owns the lion’s share of the rest. So, when the saturation begins and both industry leaders are required to be more competitive on price, what impact does that have to competitors who already have low prices, lower gross margins, and almost no profits?
Cohan couldn’t figure that out.
Second, Harsh Chauhan seems not to understand facts or numbers, yet, had this to say about what he thinks is an iPhone competitor:
How This Chinese Company Broke Apple’s Smartphone Domination
From the perspective of marketshare– the basis of Chauhan’s argument– Apple has never had a domination of any kind. Most guesstimators put Android at 85-percent marketshare and Apple’s iPhone at 15-percent. We can argue those numbers because Android has 2.5-billion users and Apple has just over 1-billion (nothing close to a 15-percent share), but that’s not the premise.
Huawei… sold more smartphones than Apple in the second and third quarters of 2018 and looks all set to expand its lead in subsequent quarters.
52-million vs. 47-million. Huawei wins, right? Uh huh. Marketshare. Samsung already holds the marketshare crown and how did that impact Apple’s domination on revenue and profits?
Huawei is now gunning for the top spot in smartphone sales, aiming to overtake South Korean giant Samsung in the next two years. Apple, on the other hand, doesn’t seem capable of reclaiming its lost spot, as its smartphone sales aren’t growing anymore.
What lost spot? Apple was second in marketshare to Samsung, but, again, marketshare is a terrible metric for success. Which would you rather be? The company that sold the most products with zero profits? Or, the company that still sold many products and took the most revenue and profits? Unmentioned by the writer of many words that miss the whole point of Apple’s business, is that Samsung’s sales have taken a hit in this market downturn, too.
Simply put, the article passes as news when it is not, and it presents a narrative which is completely wrong. How many average readers will be able to scratch the surface of such drivel to find out what is true fact vs. the fiction being peddled?