Do you remember the Windows vs. Mac wars? How about Android vs. iPhone? See the problem? Such wars have meaning only to technology writers and market analysts. The rest of us realized a long time ago that Windows is an operating system and the Mac is a platform. Android? A smartphone operating system. The iPhone? It’s hardware. A platform. Any comparisons are silly and invalid.
Likewise, Google vs. Apple isn’t much of a comparative battle. Apple sells hardware. Google is an advertising company that dabbles in technology hardware, gives away software so users will become addicted to the apps and be willing to share personal and private information.
Guess who does not understand Google’s business model? Educators. They like Google for Education (Google Classroom and G Suite for Education) because the software tools are free and Chromebooks are inexpensive. What’s not to like?
Google’s John Rochelle:
You could argue that part of it is philanthropic
No. I don’t think so.
Our motivation is to make sure people have an option to work better.
No it isn’t. It’s all about control and money. Actually, it’s about money. Google’s playful, colorful logo does not look sinister though everything else about Google is.
Teacher Keith Chiappone understands:
They are still selling their Google products to kids, who are being taught to trust them… when they are of age where they can legally make decisions, that’s going to be their default.
Nearly 60-percent of all notebooks bought by schools in the past year were Chromebooks. Call them Spy Books. Trojan Horses by the millions. Simply put, Google wants as many users as it can get and free software and educator programs make that happen at an early age. Teachers need tools. Google provides tools to use for free.
What’s not to like?
There is a bit of a mistrust to Google in some way from the teacher standpoint because it is such a large corporation offering everything for free… They know there’s a manipulation at work, they are aware that there’s a manipulation, but no one really knows to what end.
In the end, educators and their students become hooked on all things Google and the search engine giant gathers personal and private information from users to sell to advertisers so users can be manipulated to buy specific products or to think about subjects and issues in a specific way.
What’s wrong with that?
Personally, I like Apple’s business model even if the iPhone maker could give customers more privacy and security. Apple does business the old fashioned way. It sells products and is straightforward about how it does the deed.
Google is not. Beware. There is no such thing as a free lunch.