Those of us who live, eat, breathe, and sleep in the information age have a problem. I call it fragmentation. There is so much misinformation mixed with information that it has created a toxic hell stew of useless information that still needs to be examined and filtered before digestion.
Online security and privacy are major issues but not necessarily for the great unwashed masses of humanity that treat their online access like a plastic bottle filled with water. It’s water. What difference does the brand make?
Allow me to focus on privacy because security, though related, is different. Does anybody really care about privacy? Apple has weaponized privacy– to a nominal degree– as a differentiator between Apple’s curated ecosystem vs. Facebook, Google, Android, Microsoft, and any other company that depends upon user and customer information for revenue and profits.
Apple doesn’t care about invading your personal privacy because that’s not where Apple finds money. If follow the money trail is where you find bad deeds being done, Apple is the white knight of gadget makers.
Apple is in bed with Google. Google is the worst perpetrator of personal privacy theft on planet earth. Why would the white knight of privacy stay in cahoots with the worst of the perps?
Google pays Apple to make Google the default search engine on Safari. A huge chunk of Google’s mobile revenue comes from Apple’s customers which now number over a billion. Think billions of dollars in free profit just for product placement.
How much do you think Apple cares about user privacy now?
Now, let’s take a look at Mozilla and the Firefox browser. Google pays Mozilla, too, but the Firefox maker has only a few hundred million users so it doesn’t get the same revenue as Apple. Worse, to differentiate Firefox from Google’s Chrome browser– the most used browser on planet earth– Mozilla added anti-advertising tracking functions and ad blocker functions to Firefox.
See the problem?
Mozilla needs Google’s revenue but Firefox has features which users love– features that inhibit or block ads and trackers. Poor Mozilla is caught between the proverbial rock and a hard spot. To make up for some of that lost revenue Mozilla is rolling out a virtual private network service– a VPN– to users. $10 a month to float on the Switzerland-based ProtonVPN service for Firefox on Windows, macOS, iOS, Linux, and Android.
Which company takes user privacy more seriously? Apple? Or, Mozilla?