Labels just don’t work for me anymore. Apple is too expensive. That’s an unfair label when you consider total cost of ownership. Apple is a hardware company. Yet, the fastest growing ‘product’ is the Services group which also tops iPad and Mac revenue and profits.
Labels just don’t work like they used to.
Forget the new iPhones: Apple’s best product is now privacy
No. That’s simple link bait BS. Apple’s best product is not privacy. Privacy is a feature which helps to differentiate Apple’s real products– iPhone, iPad, Mac, Watch, Apple TV, et al, from Android and Windows PC competitors.
Fast Company is wrong. Privacy is a feature, not a product.
In 2018, no issue is more important than user privacy–or the lack of it. We’re tracked by private industry on an unprecedented scale…If you want to be part of this world, designed by advertisers and tech giants, you must relinquish your right to privacy… Well, unless you use Apple’s products.
As Al Borland used to say, “I don’t think so, Tim.”
Or, put another way, that’s marketing speak. Or, put another way, that’s a load of BS. Privacy options are features, not a product in the traditional sense or even in common sense. Apple uses privacy to differentiate itself from competitors, but let’s be honest– the iPhone maker is talking about Google, Facebook, et al, and neither one are really direct competitors, though both infringe on use privacy to a degree that Apple can compare itself favorably.
The best product Apple has–and the single biggest reason that consumers should choose an Apple device over competing devices–is privacy.
Except privacy is a feature of Apple’s products, and not a product by itself. How is that not self evident? And how is it no evident that Apple actually helps third parties to track Apple customers?
While Apple does not track customers the way Google and Facebook track their users, Apple allows for trackers to exist and prosper on iOS and macOS. A flagrant example is Apple’s promotion of Google as Safari’s default search engine. Apple gets money from Google so how is Apple not complicit in what Google does to track users?
What about these considerations?
- Google tracks users, Apple does not
- Facebook tracks users, Apple does not
Straightforward answers would agree, that Apple– in the sense of how advertising entities track users– does not. Then, compare that simple answer to these considerations.
- Apple allows Google to track Apple customers
- Apple allows Facebook to track Apple customers
What about all the privacy options in iOS and macOS and Safari?
Apple’s Safari browser was the first browser to block third-party cookies by default. In iOS 11 and MacOS High Sierra, Apple went a step further and implemented Intelligent Tracking Prevention, which reduces the ability of advertisers to track your movements around the web.
Google and Facebook may not like such features but they only inhibit specific tracking and do not eliminate tracking. Ditto for third party applications on iPhone and iPad. They may not track their users as much as they do on Android devices or Windows PCs, but tracking is not eliminated.
To me, and we feel this very deeply, we think privacy is a fundamental human right. So that is the angle that we look at it. Privacy from an American point of view is one of these key civil liberties that define what it is to be American.
If privacy is such a fundamental right to humans, and Apple truly madly deeply wants privacy for their customers, then how about putting a simple button on each device that uses iOS and macOS that turns off ALL tracking on all applications (or, in the alternative, do so on an app by app basis).
Privacy is not Apple’s best product. Privacy is not a product. Apple is just better at protecting privacy than competitors, but could do much, much more to help customers remain private. Apple chooses not to.