That Apple’s entire ecosystem is something of a walled garden is not news. If ever there were technology platforms that could be described as Disneyesque, it’s those from Apple. Critics howled at Apple for many years after iPhone and iPad made their debuts under Steve Jobs’ reign. Apple’s iOS has been accused of being a closed system vs. Windows (also closed) and Linux (who cares?) and whatever else is out there.
These days you don’t hear much about Apple’s walled garden approach to protect customers and users. Why not? What’s different? If anything, the walled garden approach is not only better than it used to be– think Mac App Store or Windows 10 App Store or Google’s pathetic attempts to better curate Google Play– but it’s all the rage these days.
Customer protection is a trend, and Apple leads at protecting customer data and customer privacy rights.
How is that not a good thing?
Across the board, on Windows, various flavors of Linux servers, Unix devices, and Android’s Linux infested and Swiss Cheese Android platform, serious attacks and flaws have robbed customers of their privacy and personal information.
That does not mean that Apple’s Walled Garden is fully and completely secure from such ongoing attacks. What it does mean is that Apple’s platforms are attacked less, and successful attacks are far less than publicly known on other platforms.
Is Apple just better at keeping security breeches secret? Or, does Apple simply lock the doors down a little tighter than competitors and their platforms?
I don’t know and I am certain there is no way to know for sure, but Google’s Android OS (based on Linux) and Google Play store are known toxic hell stews of malware. Windows networks are hacked regularly and spawn many flavors of malware and ransomeware.
Every now and then some security company issues a bulletin that says this or that about security issues on the more open macOS, yet seldom anything about iOS which has 10 times the number of users.
I can see why Apple has stayed away from the content industry for many years (remember iWeb?). There is nothing positive about managing our curating content because you’re damned if you do and damned if you don’t.
Instead, Apple operates something of a technological curation business. Apps are curated on both Mac App Store and iOS App Store. Products in the Apple Stores are curated to match Apple’s products and customers. Apple Music seems to be something of a free-for-all, but even then somewhat curated to contain over explicit music. iTunes is a catalog and purveyor of TV shows and movies– curated– and a repository of Podcasts– curated.
What Apple has avoided are the mass curation and censorship issues of Facebook, Twitter, Tumblr, and other social media and website platforms which seek to do the right thing, often do it wrong, and receive scathing criticism from all sides of the spectrum.
Search Google for “apple walled garden” and you’ll be presented with results that span the gamut from good to horrible and various pitstops in between. Yet, for the vast majority of Apple’s 1-billion or so customers, the walled garden is a good place to be when compared to the competition which is often described as a toxic hell stew of malware.