We live in a convoluted world where good has become bad. The information superhighway? It’s really a misinformation superhighway? The ‘Justice’ Department should not be trusted. Intelligence organizations should not be trusted. Mainstream media should not be trusted.
Who the hell should we trust?
Google? Nope. Facebook? Uh uh. Amazon? Puhleeze.
See the problem here? Institutions that once were trustworthy have become our enemies. Follow the money is the mantra used to track down wrongdoings of criminals. It has worked well for a few hundred years in the U.S. of A., and we see it working now with online entities; brands we once trusted.
Google? Playful logo, free searches, free applications. Follow the money. Google tracks users incessantly on their own applications, and as they traverse the web. That information is used, in turn, to manipulate those very users with advertising and promotions.
Facebook? What a wonderful tool to reach out and touch family and friends. Follow the money. Facebook tracks users incessantly their free app and website, then track users as they go elsewhere, collecting data all the while. That data then gets used to manipulate those same users with advertising and promotions– to the point of affecting elections.
Anybody see a trend in there?
Brands can be trusted and some brands have become sufficiently infected with wrongdoing that they should not be trusted. Google and Facebook are among many, but Amazon rests comfortably under similar shade, yet the online retail giant works much the same way. It tracks customers, users, and anyone else caught in its extensive online web of information gathering; whether their own online services or the online store.
Information about each of us is being harvest regularly to build an online profit whereby we can be infused with ads and promos, thereby being manipulated in ways we do not know, do not understand, but probably would not appreciate if we knew what lived at the other end of the money trail.
Think about it. Google? Rich. Facebook? Rich. Amazon? Rich.
The richest company? Apple.
So, is Apple a brand to trust vs. those other brands which should not be trusted?
Apple still does business the old fashioned way. It sells hardware. Good hardware. The kind of hardware that blends almost invisibly or seamlessly into an ecosystem of operating system and applications. That model has made Apple rich. Yet, Apple knows much about us; what makes us tick, which products and applications we prefer, and which ones we use most– and why.
Should we trust the Apple brand?