Color me an evangelizer. No, not the door-to-door Bible thumping kind. No, not the preacher in the pulpit kind. Not even the kind to tell friends, neighbors, co-workers and countrymen what’s wrong with today’s leaders in government (too many are full of bullshit, and too many are cowards to stand up to bullshitters).
I evangelize on the dangers of trackers. Online trackers. Data trackers. The trackers and those that collect, store, analyze, and utilize or sell such personal data for profit.
Facebook is one of the largest data trackers in the world and has collected sufficient information on their viewers and users (you’re not a Facebook customer) that it can be– and probably has been– used to overthrow politicians and governments.
Strong words? What do you see going on around you? Data collection and data use by online giants of technology. Google is the worst, followed by Facebook, Amazon, and others. They track your online habits and learn about you; your preferences, your politics, your religion, your buying habits, up to and including what you think about almost any particular subject.
Then, that data is used against you; used to persuade you to think a certain way. Politicians use the data. Marketers use the data. Seemingly everyone online uses such private information except you– and you’re the one giving it away for free.
Where does Apple come into this sea change and flow of information?
Apple is something of a differentiator; a purveyor of finely crafted hardware and software that lives on the premium end of their respective product ranges. People pay more for Apple products and services. Apple customers, generally speaking, are more deliberate with their purchases, and more considerate of how such devices can help them in their lives.
Fair enough, right?
Apple’s business model is not based upon personalized collecting customer data which can be used against the customer. That’s a big difference. Trackers have become stalkers. Apple has become a respite from some– not all– of the online tracking that takes place these days.
Apple can do more.
Yes, it’s good to have end-to-end encryption in Messages. It’s good to lock down an iPhone so not even the F.B.I. can gain access. It’s good to provide encryption and tools which can be used to thwart some of the online tracking mechanisms that scour users of the world wide web.
Why does Apple cohort with Google to make the search engine giant the default browser on Safari? Nobody is a more prolific and dangerous data collector than Google. Why doesn’t Safari have built-in controls to thwart Facebook’s tracking capability on iPhone and iPad? Why doesn’t Apple build its own iCloud VPN (virtual private network) for customers willing to pay a few dollars for the privilege of greater security and privacy?
Online trackers have become virtual stalkers. Who besides Apple can thwart the actions of a disparete Big Brother in the 21st century?