What company is like Apple? None? A few? Name them. See? Not so easy. I’ve read that companies want to be like Apple– Samsung, I’m looking at you– but in reality, all they want are Apple’s riches and a billion well satisfied customers.
Apple’s position on personal privacy seems to have changed in recent months. It’s not so much that privacy features have changed as the company has changed its stature vs. Facebook, Google, Amazon, and others who are taking it on the chin in public.
Apple does not make money from your personal data and that is a big selling point. Can you guess who else wants to be like Apple?
The General Data Protection Regulation in Europe is designed to protect data and privacy. For Europe. Microsoft says their new privacy rules meet the GDPR law and apply to customers all over the world.
Good for Microsoft.
The company’s corporate vice president and deputy general counsel, Julie Brill:
As an EU regulation, GDPR creates important new rights specifically for individuals in the European Union. But we believe GDPR establishes important principles that are relevant globally
Not bad, right? There’s more.
We will extend the rights that are at the heart of GDPR to all our consumer customers worldwide
The key there is worldwide. Everyone else in the world gets treated the way the EU’s GDPR demands for European’s online.
Facebook isn’t ready to match Microsoft. But it should. Even Google doesn’t match that same stance worldwide. But it should.
I understand why Apple’s stance regarding user privacy is not too loud. Unlike Google and Facebook, most of Microsoft’s revenue and profits do not come from collecting customer or user data, even though the company is in the search engine business, too (Bing is a search engine; who knew?).
Apple and Microsoft need massive volumes of customer and user data to help with their artificial intelligence and machine learning initiatives, so both are treading a fine line between crowing until the cows come home (it’s Mixed Metaphor Wednesday) and keeping ahead of technology competitors who are forced to change their ways.
Facebook and Google will continue to prosper with less data than they collect now.
Kudos to Microsoft.