Privacy has never been more of an issue than it is today, thanks in part to Europe’s new GDPR laws which regulate online privacy, Facebook’s recent troubles, and, Amazon’s creepy Alexa shenanigans. Apple and Google seem to have emerged unscathed, but I suspect the latter is due for an awakening sometime soon.
Over the weekend I read an Inc. article with a boldfaced headline:
Why Business Owners Need to Leave Facebook Right Now
Strong words but some consideration is due. Facebook’s entire business model is predicated on extracting user information and then using it against them, and for unscrupulous advertisers.
Customers are becoming keenly aware just how much Facebook knows about us and while many small businesses would like to wean themselves off the platform, right now, Facebook remains very much a marketing darling. This is a mistake.
Yet, Facebook remains a viable business marketing tool. Why leave?
Like Google, Facebook controls a large portion of the internet. Over 2-billion earthlings use Facebook regularly. To many of those Facebook users, Facebook is the internet. Likewise, Google’s dominance over user tracking has reached epidemic proportions. No one refutes the charge that Google knows more about you than you know about you.
What Google and Facebook collect about users is then used against their users. Advertisers take the data they purchase and use it against the very users where the data was collected.
Jaron Lanier thinks much the same and outlines Ten Arguments for Deleting Your Social Media Accounts Right Now.
Alright, where should users and business go if and when they leave Facebook? Google still tracks their users. Facebook admits to tracking users even if they are not logged into Facebook.
See the problem? Damned if you do, damned if you don’t?
Apple remains a safer haven for members of the 21st century’s digital generation. Apple’s business model has a vested interest in making their customers happy. Unhappy customers vote with their feet and look for similar products elsewhere.
What is similar to Facebook? What is similar to Google?
Now would be a good time for Apple to create a social network and a search engine devoid of the standard tracking mechanisms which have made Facebook and Google’s founders so rich. Only Apple has the wherewithal, technology chops, and the cash to provide a truly safe haven for their customers.
Get out of Facebook and Google and embrace Apple.