Well, that didn’t take too long, did it? What goes up, must come down. Facebook was flying as high as a social media company can fly, and now you see it on the way to a crash and burn in the desert. Who could have seen that coming?
Google just the word Facebook and see what you get. It ain’t pretty. For Facebook. Or any company that confiscates personal and private information and sells it for profit. The day of reckoning is here for some– Facebook– and on the way for others (Google, Amazon, I’m looking at you).
The latest Facebook saga has been in the making awhile and the scandal was uncovered not recently but many months ago and only now is hitting the public square in the face. In a nutshell, Facebook has collected a tremendous volume of information about more than 2-billion members and made it available– Facebook sells information and advertising– to buyers who used it for legal but scurrilous purposes to help sway a naive electorate– among many other misdeeds.
Yes, advertising is a form of manipulation, and that’s not exactly illegal, but sometimes things legal are not things politically correct, and Facebook has fallen into the light of public. Yes, tens of millions of Facebook members will quit in disgust, but the social media giant– like Google in search– has no equal. MySpace is dead. What else is there? Instagram? Owned by Facebook.
If you want to stay in touch with family, friends, co-workers, childhood classmates, and follow political, religious, and other online shenanigans, Facebook has no equal.
This paragraph by Alexis C. Madrigal in The Atlantic is very telling.
Facebook suspended the account of Cambridge Analytica, the political-data company backed by the billionaire Robert Mercer that consulted on both the Brexit and Trump campaigns.
Politics is never about facts. It’s about fear and hope. The latter got President Obama elected. Twice. The former got President Trump elected. Once. Fear drives some cable television networks to prosperity. The other seems to be a long lost ideal on the run.
Look, I’m in favor of some of the conservative agenda as much as I’m in favor a more progressive agenda. The former used to be concerned about fiscal responsibility. The latter was concerned about personal privacy. When either side steps too far away from their ideals things like what Facebook hath wrought become the norm.
What does this have to do with Apple?
Apple is something of a Disneyland for technology gadgets; a curated petting zoo for all that is right with modern technology, but less of what is wrong with it. It’s time for Apple to step up to become more of a centrist social conscience for more than a billion customers and take a stance that could attract a billion more.
Facebook isn’t going away. But who can compete against Facebook. Google? The search engine giant is much like Facebook already? Amazon? Puhleeze. Data harvesting the way these companies can be considered immoral and dangerous, yet that is their very successful business model.
You and I both know only Apple can bring us together again with an Apple customer social network that sticks to basics, avoids politics and religion, and lets us remain who we are. Private individuals.