When it comes to privacy and security I have my issues with Apple but that’s about as far as it goes because there is nowhere else to go. Seriously. Name a major Apple competitor, and there are many, that does privacy and security better.
Here’s an example. Face ID. Apple was so confident that Face ID is an improvement on the much loved Touch ID that iPhone X doesn’t have what you can get on iPhone 8, iPhone 8 Plus, and iPhones from previous years. Convenience and security. That’s Touch ID. How is Face ID better?
Let me count the ways. Convenient? Yes. Touch ID has issues with gloves, Face ID does not. While a dozen or so people who are related or look very closely like someone’s face that can open iPhone X via Face ID, that matches well with the few dozen million iPhone X models sold already, and the one in a million expectation that Apple announced might be able to unlock the device.
Like or don’t, love it or leave it, Apple’s version of Face ID is here to stay and we’re likely to see it show up on other products soon; iPad, Mac, maybe even Watch. That would be cool because, typical Apple, such security measures are a very good blend of convenience and security.
Facial recognition is nothing new. Samsung has had it a few years on their Galaxy smartphones but it didn’t work well and was easily fooled by a photograph. Convenience? Not even. Often it didn’t work. Security? Not if a photo can unlock the phone.
See? The balance between convenience and security was Apple’s objective, not just to fill in a bullet point on a product presentation.
Ben Lovejoy outlined where Samsung has fallen short of iPhone X; specifically benchmarks and facial recognition, but it was the comments from 9to5Mac readers that caught my eye.
Regarding Samsung, Face ID, Touch ID, et al:
RSS: “There’s Apple and then there’s everything else.”
VR: “While I have my frustrations with Apple of late, this is why I’ll never leave.”
I will echo that sentiment.
TK: “You have to love Samsung… They’re a sure source of laughter…”
Samsung remains a distant second to Apple in the smartphone race where it matters. Revenue and profits.
MY.T: “Almost Never failed for me. The rate is less than Touch ID. I still have the Touch ID on my iPad Pro but I don’t like it anymore.”
Apple’s approach to privacy and security is unparalleled in the techno-gadget arena these days. The iPhone maker doesn’t need your personal information to make a profit. Google does. iOS is not a personal information sucking system. Android is. I do not like that Apple takes money from Google to make the search engine the default search on Safari, but if required to make a choice when setting up iOS, most iPhone and iPad users would choose Google on Safari, so I can understand why Apple does not leave money on the table.
Siri on Apple’s HomePod is anemic relative to Alexa on Amazon’s Echo devices. Why is that not considered a good thing? Apple doesn’t care about what we ask Siri because money is not part of the equation. Google and Amazon care about your personal and private information because that is a part of their revenue stream.
I like Apple’s approach better.