Which one? You don’t use an ad blocker? I agonized for the headline for this article because most NoodleMac readers do not use an ad blocker. How do I know? A couple of years ago, in conjunction with a number of websites in the Applesphere, I installed a little detector to determine how many reader’s browsers were equipped with ad blockers. The number was 30-percent and growing.
Even assuming the number is higher now that means most NoodleMac readers, and, indeed, other Apple Villagers readers, do not use an ad blocker. Why not?
The reasons vary, yes. There’s the inconvenience of installing an ad blocker, and some blockers can interfere with the content a website displays, and some readers feel guilty for viewing a website for free while blocking the website’s ads. In other cases, a whitelist becomes something extra to manage, and in a few cases, some websites block readers who have an ad blocker installed on their browser, or throw a pop-up notice onscreen asking readers to whitelist or uninstall the ad blocker.
Yet, with all those issues ongoing, ad blocker usage has increased steadily in recent years because websites ads are 1) annoying, 2) visual clutter, 3) spawn a host of trackers, 4) nobody clicks on ads anymore anyway.
Apple has helped Safari users by blocking cross site trackers. Google joined an advertising consortium and now reduces search engine rankings for websites with too many ads and too much clutter. Clearly, too many ads and their trackers is a problem, and ad blockers are just browser users coming up with their own solutions.
I use a couple of ad blockers on different browsers; Mac, iPhone, and iPad.
Check out the Safari Extensions and search for ad blockers and you’ll find plenty from which to choose. Most are free. Others are available on the Mac App Store. Many others are available for Firefox, Google Chrome, Opera, and other browsers. They do much the same thing. Block ads and block advertiser trackers and analytics trackers.
I like the control an ad blocker provides.
My recommendations for ad blockers starts with 1Blocker.
This blocker has a nominal price tag and I prefer to support the Mac and iOS developer community. Yes, there’s an iOS version, too. What I like about 1Blocker are the controls which let you block ads, trackers, EU cookie notices, anti-ad blockers, Facebook cruft, comments, widgets, and more– and it has a whitelist so I can help websites which deserve some advertising exposure.
1Blocker also comes with more than 40,000 built-in blocker rules and syncs configurations between Safari on multiple devices via iCloud.
What you get is peace of mind, fewer ads that can annoy and track you online, none of the pop up ads, fewer visual distractions, and for Mac notebook, iPhone, and iPad users, longer battery life, faster website page load times, and less bandwidth usage.
What’s not to like?
Finally, here’s a little plug for NoodleMac.
My site runs a few ads; text ads and a single display ad. No trackers. No cookies. No analytics trackers. Check out NoodleMac’s performance statistics relative to other websites in the Applesphere.
Not too shabby, huh? It is possible to build a website with advertising, without trackers or analytics tools, and make it screaming fast.
Compare those scores on GTMetrix‘s performance tester to any website.
Not only does NoodleMac score high on Google’s PageSpeed and Yahoo!’s YSlow performance metrics, the Fully Loaded Time is hard to beat, Total Page Size is minimized because there are no trackers, and overall Requests– which take up bandwidth and time– are next to nothing because the site is not overloaded with clutter.
Ads, but no trackers. Content, but no cookies. Fast, but no analytics. The end result is what you came to NoodleMac to see in the first place. Content, displayed quickly and efficiently.
What’s not to like?