The Apple is doomed meme is a lame argument, a thought bucket that just doesn’t hold water. No, neither Google nor Samsung or any other technology competitor will unseat Apple from its perch as the de fact leader of gadgets. Yes, competitors abound, but it doesn’t matter.
Why not? Apple has people skills. Competitors do not.
Apple’s future will remain rosy as long as there are Apple Stores in the Mall or downtown or wherever they crop up. Those stores have people; friendly, courteous, helpful people whose only agenda is to help you get what you want.
Stump an associate with a seemingly unanswerable question about any Apple product, and a minute or two later there’s another one with a better answer. It doesn’t take long to escalate any issue to someone from Apple who will take care of it.
Let’s compare that retail friendliness with a few of Apple’s competitors.
Have you ever spoken to a Google employee? I saw one at a Best Buy a few years ago. That particular big box store also had an Apple employee in the store-within-a-store. There was a Microsoft employee touting the new Surface PCs. And, plenty of Best Buy employees, too.
Since then, nada, nothing, zilch. Google does not sell many products to consumers. Google Pixel smartphone sales might number into the low millions. Nobody but Google knows and if they’re not selling well then what’s the incentive to tell the world how many are sold?
No, to Google, you’re not the customer. You’re a part of the product. Google hardware is a gimmick to get you to use Google software and that’s where the money is. That’s why you won’t find many Google employees to talk to in the wild. They’re nocturnal. Google, as a company, does not have face-to-face interpersonal communication skills, and that means no people skills.
To be fair, I’ve never seen a Samsung employee, but I see Samsung products everywhere. Washers, dryers, refrigerators, copy machines, PCs, televisions, cameras, smartphone, tablets, chips, displays, memory, and… I’m out of breath. Google focuses on advertising for revenue and profits. Apple focuses on hardware sales for revenue and profits.
What is Samsung’s focus? I mean, besides having executives go to jail for various misdeeds. Samsung seems more focused on moving products out the door and stealing intellectual property from competitors than it is focused on any kind of face-to-face with customers.
Can you name another major competitor to Apple that has as much face-to-face with customers as Apple?