Of all the platforms you’re likely to spend time on these days, only one is as well manicured as what you find inside Apple’s walled garden ecosystem. This is true on every device; Mac, iPhone, iPad, and Watch.
If malware is the gang member you won’t find it driving up and down the streets of One Infinite Loop in Cupertino, or anywhere else behind the well cultivated and highly curated domain of Apple’s customers. The company may not be 100-percent customer centric, and not fully on board with the customer experience, but name another technology gadget maker that does it better.
For most users, iPhone and iPad applications have to be approved by Apple, and any that try to thwart Apple’s sandboxed security apparatus are thrown out just a bit faster than the few that might slip through get thrown out. So, here we are, 10 years after the original iPhone launched in mid-2007, and nine years after the App Store launched, and what do we have?
No malware to speak of or to worry about, no security holes to consider worthwhile to write about, and Apple continues the upgrade parade to ensure that whatever vulnerabilities are discovered in iOS do not become exploits.
10 years. A full decade.
Now, compare that first to Windows, and then to the Mac.
For Windows users, virus scanning has become the norm, one reason why Windows-based PC customers usually hate using Windows, and why the Mac looks so inviting. A recent survey indicated that 25-percent– that’s one in four– of U.S. Windows users plan to switch to a Mac sometime this year.
I doubt if all of the 25-percent will switch to a Mac– plans down’t always work out– but the sentiment is understandable, and might explain why PC sales have been going downward for years, and why even Microsoft’s own Surface PC line has struggled with dropping sales for almost a year.
If the user experience means anything to a customer, Microsoft and its so-called manufacturing partners pushing out Mac-like devices without the same experience, quickly became dissatisfied. A Windows PC notebook can look like a Mac, but it doesn’t perform like a Mac.
Privacy, security, and curated garden aside, just like at the Windows-based notebook-cum-tablet hybrids. It’s a PC notebook and few people get excited over that, but as a true tablet device, Windows is not iOS, so the experience for most customers is clumsy and cumbersome vs. the truly integrated experience from an iPad.
Microsoft seems to want to do what Apple does with the App Store for iOS and the Mac App Store, and launched Windows 10 S– a somewhat crippled Windows version that only allows apps from the Windows App Store to run on devices equipped with Windows 10 S. As an OS, 10 S is lighter, faster, and more secure because Microsoft pulled an Apple and set up a limited ecosystem with curated apps and a manicured platform.
Is that working? Of course not. Many PC users don’t trust Microsoft any more than Windows and that makes the Mac’s reputation for privacy and security look pretty good, thanks to Apple’s experience with gardening behind the walls.
Apple wants the customer to have a good user experience and charges enough for the opportunity to make everyone happier and more secure. Microsoft wants to sell more Windows and the user experience is a bolted on afterthought.
Is it any wonder that Microsoft and their partners are having trouble these days?