We all know what happened to the internet. First, it was heralded as the information superhighway; a way for the world to connect as a village with high speed communications. Second, what happened was somewhat unexpected though in hindsight could have been predicted with a quick look at how humanity has worked over the past few thousand years. The internet became the misinformation superhighway; all too often a high speed alley filled with the darker side of humanity.
What the internet needs these days is something Apple can provide. If Disney can create a theme park of wholesome entertainment, and Apple can create a walled garden ecosystem where technology gadgets work well with one another and provide comfort, usability, privacy, and security for customers, then maybe there’s something else our favorite Cupertino, CA tech company can do to further humanity’s journey down the interwebs.
Highways here and there throughout the world often have what are called HOV lanes for high occupancy vehicles.
A high-occupancy vehicle lane (also known as an HOV lane, carpool lane, diamond lane, 2+ lane, and transit lane) is a restricted traffic lane reserved at peak travel times or longer for the exclusive use of vehicles with a driver and one or more passengers, including carpools, vanpools, and transit buses. The normal minimum occupancy level is 2 or 3 occupants.
Alright, now we’re talking. Wouldn’t it be great to have an HOV lane for the internet? In other words, a somewhat private lane for traversing the interwebs without the congestion experienced by average users, and without the side streets that lead off into the darkness of malware, advertising, tracking, and the like.
Apple has both the cash and the technological chops to create an HOV lane for the company’s iPhone, iPad, and Mac customers, now numbering about 1-billion. Just as Apple provides 5GB of free online storage in iCloud, the company can easily afford to create a virtual private network that works only with Apple’s products.
That private network– a VPN– could also work hand in glove with Safari and other Apple applications to avoid exposing customers to another seedy portion of the interwebs– advertising and ad trackers; the kind which has made Google and Amazon rich by culling personal information from users to sell to advertisers.
Sure, we can put an ad blocker into Safari or nearly any browser we choose, but we’re still easily tracked by our internet connection’s IP address so advertisers still know who we are and where we visit. An HOV lane of the VPN variety– with built in blockers– would go a very long way toward giving Apple’s customers the privacy and security we deserve. After all, who helped to fund APPL to record highs? Who helped to fill Apple’s cash coffers to more than $250-billion?
Apple gives money to shareholders in the form of dividends. Apple buys back stock by the tens of billions of dollars which helps inflate the stock price which helps shareholders again.
Why not do something worthwhile for Apple’s customers, too?