If you’ve been following business news, Samsung’s escapades, and anything to do with Apple, by know you’ve read something about iPhone 8, Apple’s 10th anniversary iPhone. News about any topic today is different than news was just a few decades ago. Back then, news was, well, news. It was not opinion, conjecture, rumor, perspective, or editorial in nature. News was a display of the days news.
The dictionary version of news is somewhat obtuse, but understandable.
newly received or noteworthy information, especially about recent or important events: I’ve got some good news for you.
• (the news) a broadcast or published report of news: he was back in the news again.
• (news to) informal information not previously known to someone: this was hardly news to her.
• a person or thing considered interesting enough to be reported in the news: Chanel became the hottest news in fashion.
Wikipedia views news a bit differently, but the idea is the same.
News is information about current events. Journalists provide news through many different media, based on word of mouth, printing, postal systems, broadcasting, electronic communication, and also on their own testimony, as witnesses of relevant events.
The past few months we’ve read plenty of so-called news about Apple’s upcoming new iPhone models, traditionally announced and released in late summer or very early fall. This year is different because 2017 marks the 10th anniversary of the iconic iPhone.
Here’s what we don’t know about the 2017 iPhone.
Name – This year is a tock year after a tick year; so, think iPhone 7 to iPhone 7s. But because 2017 is special, Apple may release an iPhone 8, or iPhone Edition, or iPhone X, or iPhone something else. What we don’t know is what the name will be.
Size – 2017 marks something of a watershed year for smartphone changes. Already a number of manufacturers, including Samsung, have new phones without a bezel– or, with very little bezel on the sides, and a much smaller chin on the bottom and forehead on the top. In other words, the screen is bigger which means the smartphone can be smaller. That may seem strange, but Samsung’s Galaxy S8 Plus has a 6.2-inch display but the overall dimensions of the phone itself are about the same as the iPhone 7 Plus with a 5.5-inch display. Size matters but we don’t know what size Apple’s new iPhones will be.
Screen – In addition to a micro-bezel design, Apple is expected to launch an iPhone with an OLED display instead of the current LCD. One can argue benefits of both, and OLED displays are not as mature as LCDs, but the word on the streets is that at least one iPhone will have an OLED display. What we don’t know is whether or not it will be OLED or LCD. Very few OLED manufacturers can meet Apple’s standards and supply requirements.
Home – If the entire iPhone front is most screen, then where is the Home button, and where is the Touch ID fingerprint sensor? Apple won’t say, but rumors put it everywhere from under the screen in the front to a spot on the back just below the camera. But we don’t really know where it will go. The Home button? It’s likely to be on the front display; somewhere, but we don’t know how it will be integrated.
Camera – Samsung’s Galaxy S8 camera seems much the same as last year’s model, but premium smartphones play mini-leapfrog each year with incremental improvements. We’re certain to see an iPhone with a camera, but will it be a dual camera? Will there be an optical zoom lens? Will it be improved? We don’t know.
Price – Few technology companies enjoy gross margins that resemble Apple’s products. But if Apple ships an iPhone 7s and iPhone 7s Plus, but in smaller overall dimensions than last year’s models, will there be a more expensive iPhone 8? And will it be priced the same or more than 2016’s iPhones? We don’t know the price.
Assumptions – Apple doesn’t say much, and the rumor mill goes up and down like a yo-yo, and even sources seemingly in the know in past years can’t agree on what Apple will do in 2017. But there are some assumptions we can make. Faster CPU, better camera, et al, but as to details or how much of an improvement the 2017 iPhone will be, well, we just don’t know.
Rumors are interesting conversation fodder, but the reality is the same old same old Apple. We don’t know.