Just months ago we knew that fake news was news that was, well, fake; as in, not real, or made up, or twisted and corrupted facts not in evidence. Some presidential campaigns specialized in fake news and now there’s a new definition.
Fake news is anything from the media I don’t want to believe.
Frankly, it’s a good thing I’m not required to believe everything I read because news outlets have a difficult time with facts. There are facts, and there are alternate facts. This convolution didn’t exist so publicly just a year or so ago, but now it’s common place.
You have your facts and I have my facts.
We Apple folks have dealt with fake news and alternate facts for a few decades so maybe we’re immune to some of its effects. There’s also a huge difference between actual news, and commentary; too much of the interwebs and mainstream and lamestream media pass off news as opinion. It might be sometimes, but it shouldn’t be.
Here’s what we’ve run into with Apple in recent months.
Watch is a failure – Why? Apple won’t release sales numbers of what obviously is an accessory to the iPhone, so any number it generates will be laughable by comparison.
Apple’s best days are behind – Why? Revenue and profits are falling, and new products seem lame by comparison to Steve Jobs’ string of hits starting with Apple Stores, iPod, iTunes Music Store, iPhone, iPad, et al.
iPhone 7 is a failure – Why? No headphone jack, no OLED screen, no iOS launchpad redesign (because old), camera isn’t as good as Google Pixel, anemic battery life, and more of the same old same old.
iPad is a failure – Why? Tablets are so 1999 (or, rather 2013 at their peak), and are overshadowed by thin light PC ultrabooks and big screen smartphones. Oh, and Apple’s basic neglect.
The Mac is dying – Why? More neglect from Apple, not upgradeable, premium Windows PC ultrabooks have better specifications for less money, PCs are dead.
Tim Cook should be fired – Why? He’s running Apple into the ground; the pipeline is empty, Jonny Ive is on extended vacation, there’s no Apple Car, blah, blah, and more blah.
These are all memes I found within about five minutes on Google. How do such perspectives become fake news? Well, they are perspectives and opinions, but today in the 21st century much of the media digesting populace cannot tell the difference between opinion and news, perspective or fact, so what you read about Apple– and much of it negative and mostly ‘fake’– becomes the news people use to talk about, and criticize, everything and anything Apple.
Here’s the problem. Fake is what it is. Fake. As in, not supported by facts or even alternate facts.
Watch – Failure? Hardly. Selling better than iPod and iPhone did after two years on the market, and it owns the smartphone segment, and probably captured the watch industry’s top spot for revenue.
Apple – Doomed? Hardly. Best revenue quarter ever. Again. Most number of iPhones sold. Again. Most number of Macs sold. Again. And just a sliver short of the most profit ever.
iPhone 7 – Failure? Hardly. Last quarter should have proven that even to the nattering nabobs of negativism.
Mac – Dying? Hardly. Again, record sales despite a modest upgrade to a premium product. More upgrades to the rest of the line might improve the record sales to more record sales. Oh, PCs are dying.
Tim Cook – Fired? Hardly. It’s just not easy to find any math that would support dismissing pipeline Timmy for any reason. Who knows Apple of the 21st century better? Alright, that said, Timmy could use Steve Jobs’ whip. Where is it?
iPad – Failure? Uh, ‘Cupertino, we have a problem.’ iPad’s weak standing relative to other Apple products is a mixed bag of events; larger smartphone screens, Apple’s own neglect and unwillingness to have it cannibalize the Mac, and customer fatigue with too many devices.
That said, even with an anemic iPad line with nothing new for almost two years, Apple sells nearly twice as many iPads as Macs, and more tablets than any other manufacturer on earth. Embarrassing or not, Apple divulges sales numbers. Competitors do not.
Those are the facts. Facts in evidence.
Everything else is non-fact, alternate fact, opinion, perspective or conjecture.