New technology often gets hyped before it gets to the marketplace. There’s Google, which seems to announce everything it does early and as a beta. Even the highly acclaimed Google Pixel XL is merely a slightly better camera stuffed into an iPhone 6s Plus clone. Among tech companies, it’s Amazon which gets more bang for the Public Relations buck than anyone. The online giant never says how many of its own technology gadgets it sells, and based upon how poorly their smartphone did, maybe that’s wise.
The latest to gather plenty of promotional press is Amazon’s drone delivery, especially the so-called blimp warehouse. Think of a giant Amazon blimp loaded with products, and dozens of drones scurrying down from the sky to make home deliveries of whatever you bought yesterday.
You see, drones by themselves cannot traverse from one section of a big city to the next without problems. But drones dropping like wasps from a giant blimp in the sky, a giant Goodyear-like blimp hovering over a metropolitan area, would require less power and time to make a delivery.
Why doesn’t Apple have a drone delivery service in the works?
Maybe they do and maybe they don’t but Apple is the most disciplined of major technology companies and not likely to tip its hand on future products and projects. The company whose executives take pride is saying “No” more often than saying “Yes” to new product ideas obviously have said no to drone deliveries.
Drone deliveries are not the future because humanity. Oh, and weather. And dogs, cats, and birds. Yeah, I’m sure there’s a spreadsheet and PowerPoint business plan floating around somewhere in Amazon’s headquarters that says it’s a great idea for the future, but remember, Amazon’s executives OK’d a spreadsheet and PowerPoint business plan which said the Amazon Fire Phone would be a smashing success. They were half right.
It should be obvious why weather, animals, power lines, tall buildings and the like are dangerous to drone deliveries, but what’s the most dangerous animal? Humans. Not only will members of humanity’s not-ready-for-primtime crowd take pride and pleasure in shooting down drones, capturing drones with their own drones, and doing everything they can to make a drone delivery problematic, there are just as many corrupt humans who will take the technology into their own hands to perform their own evil deeds.
Apple is smart. Think of the bad publicity that would occur when an Amazon drone is hijacked and captured, then delivers an explosive payload to a government building, a sports event, or a crowded schoolyard or mall. Alright, putting bad publicity first is a bad idea because people could be hurt when such a drone delivery occurs, but you get the idea. Drones might be fun to play with at the park. Delivery drones might make a cool video where it drops from a blimp drone carrier from the sky to swarm across the city making deliveries. But there’s a reality that must be viewed and considered.
In many respects, humans are not very good stewards of humanity, and definitely not of planet earth. Apple’s executives know that delivery drones can be used to harm, disrupt, or kill, and it won’t take many instances for governments to ban drones entirely, or severely curtail their usage.
What’s wrong with Apple drone delivery? Nothing. Apple won’t do it.