Humankind has entered a new age where discourse and discussion become heated in ways never dreamed of back when my father and grandfather argued over religion and politics. Few articles I’ve written over the past dozen years have caught as much wrath and support as this week’s The Death Of The Mac Pro. Few articles capture the angst of a Mac user ready to upgrade when Apple does not have a device that excites as Chris Adamson’s recent Capitulation.
the action of surrendering or ceasing to resist an opponent or demand: the victor sees it as a sign of capitulation | a capitulation to wage demands.
• (capitulations) historical an agreement or set of conditions.
In other words a Mac power user settled for a new device that was introduced three years ago because the company that made the device hasn’t bothered to upgrade it one iota, still sells it at the same price, and shows no signs of making that end of the product line an improvement over what it launched in a hubris-laden presentation in 2013.
Yes, I’m talking about the Mac Pro. Adamson:
I think my needs, for development and especially for video work (Motion and Wirecast, mainly) are best served by the Mac Pro. Even the pathetic, three-year-old Mac Pro, because what I want is lots of cores, silent operation, and expandability of RAM and storage, something the iMac and MacBook Pro can’t offer.
Fair enough. Let’s call Adamson one of a dwindling breed of Apple customer. The professional. What does he think of a very old but new Mac Pro with a Retina display?
I freaking love finally having Retina on my desktop. It looks so great to have the Mac UI in high resolution at a size where I can really appreciate it (as opposed to staring at my work laptop all day). Only problem at the moment is the HDMI connection seems only able to drive the display at 30Hz; I’m told I have to go Thunderbolt to get 60Hz. Fortunately, the monitor has both HDMI and DisplayPort (full-size) inputs, so I’ve ordered a suitable cable and hopefully that fixes it.
This is exactly the type of update you would think Apple would provide on an annual basis. Didn’t happen. Apple introduced the Mac Pro in 2013 and it’s 2017 and nothing has changed. Not the price. Not the specifications. No. Upgrades. Period.
That’s an insult to the so-called Mac professional segment of Apple’s growing customer base, but it might also be telling. Just how many pro-level users does the Mac have? And how many of those have capitulated to an iMac or MacBook Pro?
I’m honestly not sure Apple is even a consumer electronics company anymore. I’m starting to think they’re more a fashion and luxury goods company instead. When they make the devices thinner just for aesthetics, at a genuine cost to their performance or utility, the old “form over function” slam rings a little more true than it used to. As does the idea of charging high prices because they can; it’s been a while since we’ve seen anyone rebut the “Apple Tax” by configuring equivalent hardware in the PC or Android space… maybe because us Apple fans wouldn’t like the results?
That from a tried and true blue Apple customer willing to spend $5,000 for a new Mac which really is three years old, but there’s nothing more powerful or more configurable in Apple’s Mac product line. Oh, and Adamson was an AAPL stock owner, too.
I understood Apple in the 90s and believed that if they kept doing the right thing, they would succeed. They did, and I was rewarded handsomely for believing in them. But now, what the heck am I supposed to think when they’re maybe making a car, or making $300 coffee table books to celebrate how great they are? This makes no damn sense to me, so it’s time for me to be out.
I don’t have a problem with an Apple coffee table book provided the rest of the company is in good shape and right now it is not. Mac sales are down. iPhone sales are down. iPad sales are down. iTunes and services seems to be doing OK thanks to a billion somewhat loyal customers, but holes are all over the dam of Apple’s product line, and CEO Tim Cook seems more like a little Dutch boy trying to plug those holes with fingers and toes.
How many of Apple’s Mac faith have settled for capitulation?