Headline link baiting is a time honored method to get people to read an article. It’s been around for as long as newspapers have been printed. Except for the links. That’s new, thanks to the proliferation of content throughout the interwebs. Headlines are there to capture attention and to pull a reader into an article. Some headlines are better than others; perhaps more descriptive of the content. Other headlines are outright lies and have little to do with the content but you don’t find that out until you’re already sucked into the link bait vortex.
Here’s one example from a digital huckster rag that caught my eye this week.
iPhone 8 could finally see Apple catch up with Google and Microsoft
Whoa. Wait. What? Apple is playing catch up to Google and Microsoft but won’t catch up until iPhone 8. Maybe? I don’t understand. Google’s only smartphone is the Pixel and iPhone 7 matches or exceeds it in nearly every way. And Microsoft doesn’t even have a phone. Or, it might. I’ve never seen one in the wild. But maybe. Who knows, amirite?
So, what’s the catch up about? Here’s the sub-headline.
While there’s no doubt that the iPhone is the king of smartphones, there are plenty of areas where Apple is lagging behind the competition. The iPhone 8 could change all that.
Alright, now the iPhone 7 is king of smartphones, but apparently you can find some features that might be better on other devices, notably from Google and Microsoft. What’s newsworthy about that? It’s always been that way. And not just with Apple products. Every techno-gadget has features that others may not have. It’s called differentiation.
For example, the iPhone 7’s display is ‘indistinguishable from perfect‘ according to the company that measures such things, yet, some Android smartphones have Quad-HD screens. Better? How do you get better than perfect? Different? Of course.
What’s different about Google and Microsoft that iPhone 8 might catch up to?
Sidebar: And why are we talking about iPhone 8 already? The iPhone 7 and 7 Plus are months old. Apple has used a tick tock product upgrade routine since the iPhone 3G and then 3GS (iPhone 4, 4s, iPhone 5, 5s, you get the idea), so shouldn’t we be writing about the iPhone 7s and 7s Plus instead?
Well, the idea here is that 2017 marks the 10th anniversary of the original iPhone, and Apple has such a tremendous number of new features coming this year that we’ll see iPhone 8 instead, and get back to tick tock next year. Or, so the theory goes.
Back to Reality. Two words: Facial Recognition. That’s what iPhone 8 could have and that would get it on par with Google’s Face Unlock and Microsoft’s Windows Hello. You know about both, right? They’re on all the latest smartphones. Well, not really. First, because hardly anyone owns a Windows Phone, and second, Google Face Unlock has been around for years on Android smartphones but hardly anyone writes about it and few use it which indicates that, 1) it’s not ready for primetime because it’s slow and doesn’t work all the time, or, 2) people don’t want to use their faces for security what with makeup, bad hair days, pimples and eye patches (they’re making a comeback).
Whatever the reason facial recognition hasn’t gone mainstream only tells me that it will become mainstream when Apple brings it to market. That’s how technology works. Let’s toss in a little voice recognition and have a trifecta going. But only on iPhone 8.