You knew the iPhone 7 would be a big failure because that’s all that critics and market analysts could think about in the months leading up to the announcement and release. Reality bites and this time it was Apple’s critics and market crybabies that ended up with egg on their collective faces, thanks to an iPhone 7 and 7 Plus that was not a failure, is not a failure, and is selling like crazy all over the world.
Wait. What? How is that possible? How can polls be so wrong? Ask Hillary Clinton. The reality is this. For iPhone 7, expectations were dampened, and expectations were exceeded. Apple did with iPhone 7 as Apple always does, under promised and over delivered. The iPhone’s case remained a similar somewhat iconic look (think Porsche 911) but everything– EVERYTHING– inside changed, so it is a better, faster, more capable phone and camera.
Research companies that count such stats say the iPhone grew year-over-year in the most recent quarter, when it wasn’t expected to grow at all because Apple in 2016 is in decline. I read it on the internet. Yet, here we are with yet another iPhone backlog and growing sales in major markets. Even better, Apple is right in the middle of the all important holiday shopping season so expect iPhones to be a popular item this quarter, as always.
Interestingly, Android’s sales in the U.S. top Apple’s iPhone, but for five straight years, those sales have declined. Meanwhile, the iPhone is the top selling smartphone in the U.K. (actually, the top three), and it outsells all other smartphones combined in Japan.
What happened to Apple’s big failure? I’m beginning to wonder if what I read on the internet is really true or not.
After all, who would buy a smartphone that didn’t have a headphone jack? Humans are strange that way. Who would buy an iPhone with a shiny black case that is so shiny and smooth and polished that the manufacturer warns you before buying it that it could display little scratches easily? Humans are strange that way.
Fake News is all the rage these days and it’s becoming more difficult for people to recognize the difference between news and opinion. For example, a fire destroyed a building. That’s news. Global warming is a hoax. That’s an opinion. The problem I see is that anyone can argue any side of any issue.
Apple knows this, and that’s why the company stays firmly in the premium end of the product spectrum and does not bother to venture out to compete with, well, anyone. Apple just does it’s own thing, maintains brand superiority over everyone else, and while all the company’s products are pretty good, some competitors make better hardware for less, but people don’t care because those are not premium brands. Is a Lexus better than a Toyota? They’re the same thing, but one carries a refinement and brand that is worth more money.
Every year we hear of Apple’s imminent failure because critics, competitors, analysts, and about half the world’s tech bloggers say so. And every year Apple cleans up on the profits from each product segment.
Trust me. Every company wants to fail just like Apple.