When it comes to enterprise and corporate IT groups, the Mac has always taken a backseat to so-called real computers running Microsoft’s Windows. The product once synonymous with Apple was relegated to the graphics or media groups in companies, and seldom made it to the boardroom or cubicle farms. Why not? Windows PCs were once considered far less expensive, and most applications were cross platform so the thought in IT was, “Why bother with the Mac?”
Singlehandedly, Apple changed that enterprise and corporate attitude beginning with the iPhone in 2007. In a few short years demand from employees to use the iPhone instead of a BlackBerry or Windows phone was so great that IT departments took the BYOD stance. Bring Your Own Device.
Smartphones of yesteryear were thrown out the door and iPhone took over, thanks in part to a steady and predictable hardware and software upgrade schedule which IT groups love, and plenty of love from Apple for security options, and custom app installations.
Ipso facto and alakazam. In a few years Apple owned the enterprise, BlackBerry became a footnote to history, hardware keyboards were abolished, Microsoft’s mobile device efforts failed, and Android’s security and upgrade problems limited IT access to a few Samsung models and not much else.
Once the iPhone became the de facto smartphone in use among large enterprise and corporate IT groups, it wasn’t long before the iPad and Mac began to grow in numbers, too. The iPad is just a big iPhone without the phone, but with all the same software and customizability, so adoption was ensured. iPads dominate tablet usage in business and with many Android tablet makers suffering, that’s not likely to change, either.
What about the Mac?
Apple’s Mac bucked the sales drop trend among traditional PCs for years, but has begun to catch on in greater numbers among IT groups thanks to what has been known among the Mac faithful for decades. Macs last longer. Macs are easier to setup and use. Macs are more secure. Macs cost IT departments less for support and service. Says who? IBM.
The surge in smartphone usage also means there’s less need for traditional desktop PCs than in years past and tablets fill in where larger screens and customized applications have a need that cannot be met by the iPhone, but Mac sales to corporations have helped to negate the downward trend of Macs in education. What Apple has lost in schools– and they’re losing to cheap Linux-powered Chromebooks running Google’s Chrome OS– they’ve picked up in corporate sales.
Today, Apple owns the mobile enterprise with iPhone and iPad, and continues to grow in Mac usage.
To technology critics who cannot help themselves, the Apple is doomed meme needs to stop. With one exception, Apple is a remarkably healthy company with a lock on the premium end of the product spectrum and profit.
Now, if only Apple could get product upgrades out the door in a timely manner, and introduce something called the next great thing.