Apple is all about the sizzle, which explains why the new product presentations are so slick, sassy, and awe inspiring. Apple’s executives love the show and tell, and few products have had such an up and down rollercoaster ride at Apple than Siri, the company’s built-in artificial intelligence assistant.
Siri is a computer program that works as an intelligent personal assistant and knowledge navigator, part of Apple Inc.’s iOS, watchOS, macOS and tvOS operating systems. The feature uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Web services. The software, both in its original version and as an iOS feature, adapts to the user’s individual language usage and individual searches (preferences) with continuing use, and returns results that are individualized.
Siri started life as an iPhone app but was purchased by Apple in 2010, found it’s way into iOS and has improved over the years but not with the state of advancement expected by industry watchers. Why not? Siri’s co-founders, the technical geniuses behind the scenes, got a big check from Apple and then checked out of the company after biding their time and waiting for the non-compete period to end. Then they formed their own new AI company called Viv Labs.
Viv is intelligent personal assistant software created by the makers of Siri. It debuted on May 9, 2016. Compared to Siri, the software’s platform is open and can accommodate external plug-ins written to work with the assistant. It can also handle more complex queries.
So, there you have it. Siri’s founders are now competitors thanks to Samsung which just bought Viv because it needs an artificial intelligent personal assistant that doesn’t have Google’s brand all over it, and in all fairness to Apple’s main Android competitors, it might be a good move, although neither Samsung nor Viv Labs founders appear to be the trustworthy business entities one would need in a far reaching, futuristic endeavor into artificial intelligence.
Of course, Viv is only a demonstration technology. It’s not something that actually works on a scale that Samsung needs to compete with Apple, Amazon, Google, and Microsoft. But let’s say that Viv works like Siri right now and responds to queries in a similar or improved way.
Dave, Samsung Galaxy Customer: “Viv, what’s the weather like right now?”
Viv: “The weather is good, but your pants are on fire. I just did that exploding thing.”
Dave: “Viv, call 9-1-1.”
Viv: “I’m sorry Dave. I’m afraid I can’t do that.”
Here’s another one…
Dave: “Viv, how can I put out a smartphone battery fire?”
Viv: “I found four fire extinguishers. Two of them are quite close to you.”
Dave: “Viv, do you smell smoke?”
Viv: “Yes, Dave. You are smoking hot right now. Bwahaha!”
The question of the day is this. Did Samsung buy Viv Labs to compete with Google’s-whatever-its-name is, Siri, and Cortana, or did Samsung need a personalized early warning system for battery overheating?