Apple and Google compete in a variety of areas, and the strengths of each company keep them in their respective markets. Apple sells hardware. Google, not so much, and what hardware it sells doesn’t make much money. Google sells advertising. Apple, not so much, and it hasn’t made the company much money.
Yet, Google often gets compared to others in the industry as a technology giant. It is not. Technology giants sell stuff. Google sells advertising. How does it do that? By giving away software; applications which are free to use but come with a catch, a caveat of epic proportions, clearly hidden behind Google’s playful name and colorful logo. Google is an online stalker, far more interested in gather information about you than your online privacy (which it abuses with regularity).
Here’s a recent example from Liam Tung:
Google’s Allo messaging app and its Assistant bot has finally arrived, but it’s been slammed for reneging on a promise that it would, by default, make it more difficult to spy on.
In other words, Google said it would offer users more privacy, but reneged on the promise. Why? That’s what Google does.
Whistleblower Edward Snowden:
Free for download today: Google Mail, Google Maps, and Google Surveillance. That’s #Allo. Don’t use Allo
Regardless of what you think of whistleblowers to government overreach, Snowden has a point. Google has become more of a surveillance entity than a purveyor of fine software products for the masses. Google’s search engine tracks you. Google’s AdSense ads track you. Google Mail tracks you. Google Maps tracks you. You’re being tracked, and since the only gain from such activity belongs to Google, how is that different than being stalked?
Yet, with Google Also, the company has feigned transparency while reneging on promises of personal control over data it collects from users.
We’ve given users transparency and control over their data in Google Allo. And our approach is simple — your chat history is saved for you until you choose to delete it. You can delete single messages or entire conversations in Allo.
Not mentioned is that Google is OK with you deleting such data because by the time you get around to it, your personal data has already been milked dry and culled crispy.
Yes, I know that Google’s applications are free and benefit a few billion computer users and smartphone owners worldwide, while Apple profits from the sale of hardware. Because Google treats me like a part of the product rather than as a customer with rights, I’m sticking with my Apple products because I understand the distinction between cost and price.