There is a clear differentiation between Apple and Google. Why doesn’t Apple scream loud and clear that with Google you’re not safe online, but with Apple you are? Why doesn’t Apple tout even louder their advantage with privacy and security?
After all, Google collects data from you in a quiet exchange. You get free apps, Google stalks your every online move. That’s how Google makes money. Meanwhile, Apple may track you here and there but the data isn’t personalized (much) and the company doesn’t make money that way.
After all, over 97-percent of all mobile device malware runs on Android devices. Apple’s iPhone? Near zero. Why doesn’t Apple scream that out loud and clear? I can see a variety of reasons, but they all point to the same conclusion.
First, most Android devices owners don’t care about privacy and security. They don’t even know it’s an issue they should be worried or concerned about and they’re definitely not going to hear about it from Google or the cell phone manufacturer. With Android, if you want the latest security fixes you’re required to buy a new phone.
Second, you’re just not safe online anyway, so Apple opens itself up to criticism if it speaks too publicly that you’re safe and secure by using Apple products. That’s right. You’re not safe online. Hackers, stalkers, and malware are prevalent online today, and there’s just no way you can be completely safe while using the internet. Like it or not, your identity, in one form or another, either completely whole, or in bits and pieces, is already out there and that means it’s subject to attack.
In other words, if you’re online– either using a product from Apple or anything else– you’re not safe, your identity is not safe, your financial information is not safe. You’re doomed. Get over it or go offline and off the grid.
That’s why Apple must be careful how much it plays the privacy and security card, despite an ongoing effort to beef up both elements of what should be an important issue, but one that merely further segregates Windows and Android users from Apple’s customer base of Mac, iPhone, iPad, and Watch.
All kinds of detailed information about us is stored online these days (and by ‘online’ I mean anywhere that data is stored outside of the shoebox you keep in the closet). Banks store credit card information and buying history. Google stores our online browsing habits and even reads our email and scans our photos. All of that information is available to hackers, and not a week goes by without news of yet another major security breach with banks, insurance companies, large retailers, and even federal and state governments.
Are we ever going to be completely safe while living an online life? No. I don’t think so. Apple and others may provide customers with greater safety and security to protect our privacy (think Touch ID with voice and face recognition and two-factor authentication as a start), but nothing is foolproof because fools are so ingenious.
Why are not more device owners choosing Apple’s products over Google’s Android or Microsoft’s Windows?
Most people don’t know about the dangers, and most of those that do, don’t really care that much. It’s not an important issue until something bad happens. Apple’s customers tend to be more educated, more discriminating, and have more disposable income, so they buy into the company’s subtle but determined approach to privacy and security.
But Apple can’t advertise complete privacy and security on its devices because there is no complete security.