There’s a chart floating around the interwebs which describes where Apple, Google, and Microsoft make their money. It’s a bit misleading because it only lists a breakout of revenue, not profits, and neither Google nor Microsoft make much money outside their core business, but Apple makes money everywhere, and that includes the Mac.
So, why does Apple show more love for the iPhone than for any other product in the lineup?
The Mac is made up of two parts, and neither one– hardware or software– has received much love of late. For example, Apple seems content not to push Intel’s new Skylate (that’s spelled about right, so not really a typo) CPUs because they don’t offer much more than the years older Broadwell CPUs. They or their successors will show up, yes, but it may be awhile.
Meanwhile, PC makers pushing Windows PCs already have notebooks that are thinner, faster, lighter than Apple’s venerable MacBook line. Apple’s Force Touch (the Mac equivalent of 3D Touch on the new iPhone 6s line) works well enough but it seems more of a solution looking for a problem.
Meanwhile, Photos shows that Apple still has work to do on cloud sync and photo management, more than a dozen years after iPhoto debuted, and iTunes– the not-so-magical media mall of the last century still looks and works like it’s a last century app. I know the problems. iTunes is home to a billion customers and billions of dollars flow through the iTunes doors every years so Apple needs to be more careful with its replacement than it was with Final Cut Pro.
As large as Apple is, and with all that engineering talent floating around, I get the sense that the company’s software and hardware engineering teams consist of a few dozen highly paid, very talented and experienced engineers who float around the company fixing this, upgrading that, revamping what it can before moving on to something else in the Apple Whack-a-Mole product parade. Some Mac users are looking at… a Dell (This Dell Notebook Should Be A Mac)
Come on. How hard can it be to add some love to the Mac and make it the thinnest, lightest, AND more powerful PC available to humankind? I agree that a touchscreen Mac probably makes little sense, but those Windows touchscreen commercials are compelling enough that Microsoft almost sells enough Surface devices to compete with Apple Watch in annual revenue.
Where is Siri for the Mac? Where is Touch ID for the Mac? Where is voice and facial recognition? Where’s the Mac selfie stick we’d probably buy but only use once (likely with disastrous effect; and not on the photos)?
The conversation with a newly updated Mac (iMac, Mac mini, MacBook or MacBook Pro, or even Mac Pro) should go something like this.
Siri: “Good morning, Dave. Shall I read your email and messages to you?”
Dave: “Yes, Siri. Also, download the latest photos from my iPhone and put them into Photos. When you’re done, show them to me.”
Siri: “Dave, you look especially haggard this morning. Would you like me to schedule a massage, and order more of the Noxema wrinkle cream from Amazon?”
Dave: “Yes, Siri. And turn off the Mac’s camera until further notice.”
Siri: “Yes, Dave. Did you know that Alice from the accounting department was looking for you earlier, before you arrived?”
You get the idea, right? Apple needs to show some love to the Mac.