Who doesn’t like Instagram? It’s an instantly friendly and straightforward way to share photos and short video clips with friends and family. It’s like Facebook for photos (which might explain why Facebook spent a billion dollars to acquire Instagrams gazillion followers; which also explains the ongoing attempts to commercialize and monetize Instagram; apparently a necessary evil, but more on that another time).
Instagram from inception has been a smartphone only app. That means to upload a photo you will need the Instagram app on your iPhone or Android device. There’s not even an official Instagram app for the iPad (though installing the iPhone version seems to work). Many iPhone users save their photos to a Mac for storage and organization, but until recently you could not upload photos from any device except a smartphone running the Instagram app.
Up is an app which lets you upload photos and video clips to Instagram. From your Mac.
All I can think of is that there is some behind the scenes shenanigans going on to make it happen, but I don’t really care. It’s an Instagram uploader for the Mac that works decently enough, and it’s the easiest way to grab photos and videos from Photos that were taken with a DSLR and not the iPhone, and get them uploaded to Instagram.
Up is easy to use, too.
Up has a few things going for it beyond the upload from a Mac advantage.
Instagram on the iPhone is a bit cumbersome to use and seems to have far too many steps. Up on the Mac is drag and drop and click. It even works by using the iSight camera from your Mac notebook or iMac. Add captions and enhance photos.
Up handles videos, too, specifically H.264 video clips, but can upload both square and non-square videos. Up has a 3 by 3 matrix option and handles high quality photos and videos shot with DSLRs but store on the Mac. It even uploads Adobe PSD files (from Photoshop and other Mac graphic apps).
The negatives? Earlier versions were a bit buggy, and Up only works on OS X 10.10 Yosemite. It’s also a Mac App Store only app, so there’s no try-before-you-buy option, and the price tag is well beyond my throwaway money amount. If there’s another Mac app which uploads photos to Instagram, I haven’t found it yet.