Of all the technology companies to roll across the face of the earth, is there another like Apple? This is a tech company with hundreds of millions of mostly satisfied customers, the company which gets little respect from the technorati elite and market prognosticators, the company which is copied incessantly by competitors, yet it’s a wildly profitable company held to a much higher standard.
Left and right, day in and day out, year after year, we read flawed analysis and hyper critical analysis about Apple, what Apple should do and why, how Steve Jobs would not have done this or that, and how the company’s fortunes are on the brink.
Maybe it’s just a curse that some company has to bear and in this case it’s Apple, but I have a few questions to ask, the first of which is simple: ‘Who monitors the monitors?’ News and commentary is here today and gone tomorrow and nobody seems to be keeping score of those who are most critical of the company’s fortunes.
Here’s a case in point and one of many. Rory Cellan-Jones asked ‘Why has Apple broken its vow of silence?‘ His missive has to do with CEO Tim Cook sending email to stock analysts Jim Cramer extolling Apple’s performance in China, a momentary act which lifted AAPL from the dregs.
The problem is this. Apple did not take a vow of silence. The company may be somewhat secretive about products, but co-founder Steve Jobs shot his mouth off quite often, and Tim Cook, though more graceful, has shown that Apple can be more forthcoming and public. Did Tim Cook break the law by handing over insider-like information to a stock guru?
Perhaps, but it’s not Cellan-Jones or any other reporter’s call, and the line to cross into that most public of territories is more of neutral zone than a line. It’s not etched in concrete. The so-called boundaries are often fluid.
Back to my question. Who’s keeping score?
Score? Market researchers and prognosticators have been so wrong about Apple’s fortunes, the technology gadget market in general, and the major players and their parts that their guesstimates should be considered criminally wrong. Industry analysts have predicted Apple’s demise and iPhone’s fall from grace every year since 2007. Windows Phone and BlackBerry were predicted to topple the iPhone and Android.
Year after year these technology market charlatans post guesstimates of various device categories, always miscounting Apple’s unit sales numbers while seemingly unable to remember that Apple shouts out the numbers in public every quarter. IDC and Gartner should be ashamed of their prognostications of the past, present, and probably the future (just to save time), fire the whole bunch and hire organ grinder monkeys to replace them. Monkeys couldn’t be more wrong than those who predict Apple’s demise, and guess what sales are for Apple competitors.
Members of the technorati elite, market prognosticators, and researchers are wrong in their analysis of Apple’s fortunes time and again but get a pass (usually from each other) because nobody is keeping score; there’s no penalty for crazy analysis because tomorrow is another day and no one pays attention to yesterday’s news.
That needs to end.