Photographers know and understand the value of a watermark which takes heritage from recognizable images or patterns from paper. Watermarks are much in use today, in postage, currency, and other documents. Digital watermarks can be embedded into music, photos, images, or videos.
Mac users can choose from a growing number of apps which embed watermarks into photos, but embedding a watermark in a video is a different animal and the choices are few. The popular but somewhat geeky FFmpeg can be used for free but often results in video file sizes which are far larger than the original.
At the low end of the scale is the iLove Video Watermark app which gives options to drop in either text or an image as a watermark, adjust transparency and size, and embed the video watermark with a click.
Watermarks can be embedded using standard Mac images, including PNG, TIFF, JPG, and GIF, and it works with most video formats, including MP4, MOV, AVI, FLV, WMV, DV and others.
iLove Video Watermark works acceptably well but isn’t endowed with many features. It’s basic at best, which may account for the nominal price tag. You won’t find a try-before-you-buy option, either, and the app hasn’t been updated since inception last summer.
If you’d prefer more granular controls over the watermark, easy positioning, batch processing, and video metadata editing, the other end of the scale is represented by VideoMark; more expensive, but more feature laden, and with a trial version.
As you would expect with a more comprehensive video watermark solution VideoMark handles text watermarks with ease, adding options from font and style to size and color, all with a transparency option built in.
VideoMark even has color manipulation tools, and the watermarks can be resized and repositioned on the screen with simple drag and drop.
VideoMark makes dropping in a copyright watermark as simple as a few clicks and the saved file can be compressed and saved for a variety of devices in multiple video file formats. If you’re serious about video watermarks VideoMark has the features you probably want, including a batch video mode, flexible one-time license, 30-day money back guarantee, and the option to run on multiple Macs.
VideoMark is more expensive than any video watermarking app I’ve tried, but seems to have just the right features; no more, no less.