As much as we love to hate iTunes we Mac users sure use it plenty. It’s Apple’s official media mall, the place to hang out and shop for music, movies, TV shows, and apps for iPhone and iPad. Not only is iTunes a popular hangout for Mac users to play music, movies, and TV shows, it’s also a place to store video clips. The only problem most of us ever have is importing video formats.
For that I use VideoDrive, an inexpensive Mac utility which makes it drag and drop easy to add videos to iTunes without the cumbersome import or converting from confusing video file formats. The claim to fame here is multi-fold. VideoDrive makes it easy to convert videos from almost any file format you’ve ever seen (mov, mpg, mpeg, mp4, m4v, avi, wmv, m2v, flv, wma, divx, mkv, asf, dv, 3gp, ogg, ogv, gif, xvid, omg, trp, flac, m2ts, eyetv, mts, ts, vob and VIDEO_TS, plus others if you install HandBrake or Elgato’s Turbo.264). Just drag and drop.
Considering the price tag, there’s plenty to like about VideoDrive. It works with iTunes Home Sharing so you can stream videos from iTunes on your Mac to other Apple devices; Apple TV, iPhone, iPad.
While adding videos to iTunes is easy enough, VideoDrive also adds movie and TV show metadata, including season and episode numbers for TV shows, plus movie descriptions, artwork, and details for movies.
Subtitles? Yes, VideoDrive can find existing subtitle files for movies and TV Shows and add those to iTunes after searching online. If you’re into BitTorrent VideoDrive can also monitor folders for incoming videos and add new ones to the Import Queue. VideoDrive doesn’t care where you store video files, either, so they don’t have to be on your Mac’s internal hard disk.
There are plenty of nifty neato features in VideoDrive, and initial usage can be a bit confusing. Also, some video files may require an extra codec in QuickTime (Flip4Mac and Perian for Flash files) but it does a good job converting files in batches. Just remember that video formats will need to be converted to be compatible with other Apple devices.