No one likes spam. We know that everytime we hand over our email address that it will show up on a half dozen other spammy email lists within a few weeks, but that seems to be a consequence of owning an email address in the 21st century.
So, why would I recommend a Mac app that helps to generate spam?
As much as we grumble and curse our way through the email inbox each day, we know it’s a necessary evil because every now and then we get a message that’s legitimate and useful. HTML Mailer is what Mac users can use to create email messages in HTML format to use as a newsletter and marketing email designer app.
The designer component of HTML Mailer is mostly drag and drop which includes text boxes, photos, images, special fonts, and dozens and dozens of colors and shades.
HTML probably isn’t a good way to describe HTML Mailer as you’re not required to code anything. Drag and drop rules. Email designs are generated with the proper HTML for email. However, if you’re code savvy, the latest version lets you build HTML components as you require.
For the non-coder HTML Mailer has plenty of professional level templates to get you started. The app itself lets you build and save email mailing lists direct from Contacts in OS X or importing standard comma delimited email lists.
Interestingly, there’s also an iOS edition of HTML Mailer and designs from the Mac can be transferred to your iPhone or iPad using the hail document format.
Who knew that spam creation could be so mobile?
I kid. I kid. The legitimate uses of HTML Mailer are many and varied, though. From small companies to civic groups to large families or volunteer groups, all of which can benefit from newsletter distribution and email notices, HTML Mailer is a good way to learn the ropes and modestly priced.