If there’s one aspect of digital life that most of us can agree is messy, it’s email. We have a love hate relationship with email. We love to hate email. We love to use it. And we hate it.
Why would anyone want to add even more email to the world’s ever increasing supply of email? Because sometimes email does what it’s supposed to do. It informs, markets, advertises, and sells. Add Direct Mail to your Mac and you can become a modern marketing maven.
This clever and powerful app doesn’t just send out email messages to a huge list of email addresses. It also creates the marketing campaign with professional level templates (fully customizable) that get noticed in the inbox.
Use Direct Mail to drag and drop images, logos, photos into a template. That makes it easy to create advertisements, newsletters, and event promotions within minutes, and make them fully personalized to the recipient.
Adding names to your email list is simple, too. Direct Mail brings in email data from CSV files, MySQL databases, Contacts or Address Book, Daylite, FilerMaker Pro, Outlook, and others.
Direct Mail has a built-in preview so you can see how the email message will appear before sending it out. There’s even an option to see how the email message will be viewed on other devices (iPad, iPhone, Outlook, Windows Phone, Android, Gmail, Apple Mail, Thunderbird, and more).
The app can send email from your Mac, or use a high speed delivery service. Direct Mail also tracks email in real time so you know how many messages bounce, how many unsubscribe from your list, how many click and open the message. The activity report is completely granular with details for each reader and how they reacted to the email.
There’s even an way to view where your readers are using a map.
There’s even an iPhone app which lets you track reports and details of a campaign while you’re on the road.
In summary, Directo Mail gives you templates and tools to create attractive, readable email messages which can be sent on your email server or through a professional service. Lists can be managed right on your Mac, and sent messages and responses can be tracked in real time.
I’m not inclined to encourage anyone to use a tool that adds more email to the world, but Direct Mail ups the ante with a set of powerful functions that can improve the quality of the message, targeted at specific recipients.