They say that sex sells. So does eye candy. How else do you explain the popularity of Flipboard on the iPhone and iPad. What’s easier than using a finger to flip through a few hundred news and magazine articles, pausing to touch and open the ones that look interesting. It couldn’t be much easier, but is all that flipping as efficient as the old fashioned way?
Back in the early days of personal blogging cam RSS, a wickedly simple way for websites to promote their latest articles with a headline and a summary. RSS hasn’t gone away because the underlying technology has become a standard way to dispense information on the web.
Apple like Flipboard an Pulse on iPhone and iPad are all the rage, but Mac users actually have many more choices to gather information and news from even more locations online.
One of my favorite RSS readers is appropriately called Reeder. As with all RSS apps, you subscribe to a website’s RSS subscription feed, and the reader grabs the latest headlines and summaries and brings them right to your Mac’s screen.
Your list of RSS subscriptions lives in the left Sidebar. Click on a website, and Reeder displays the most recent headlines and summaries in the center column. Click on one and the details from the site are display in the main window.
Reeder syncs up with your Google Reader account, but also integrates with Readability, QUOTE.fm, Read, Instapaper, ReadItLater, and others, including a save to Evernote option, and it shares with Twitter, Facebook, and other sites, including Pinboard, Delicious, and Zootool.
Whew. RSS has become a social animal.
Reeder respects the Mac’s screen real estate and can be resized and still remain viewable and usable.
Reeder has a few benefits which you won’t find in Flipboard’s eye candy interface. It runs on Mac, iPhone, and iPad, syncs between devices using the Google Reader account, and Reeder gives you more control over which sources of information are displayed.
RSS may be an old technology relative to changes that take place on the information superhighway, but Reeder stands out, does more, costs little, and pulls information to you. The only real negative is the time it takes to find, collect, and organize RSS subscriptions.