Apple CEO Tim Cook once said the company would create a pricing umbrella for the iPhone and iPad. That means Apple wouldn’t leave too much room between the company’s lowest priced products and cheaper, less expensive competing products.
Multimedia app giant Adobe should take that advice. The company’s flagship vector design app is Illustrator and it retails for $600. That leaves a large umbrella over the competition.
A case in point is Sketch. This Mac app is less than 1/10th the price of Illustrator, but has enough vector drawing tools to satisfy many designers who have grown weary of Adobe’s expensive price tag and upgrade policies.
The tools in Sketch are instantly familiar for anyone with experience in Illustrator. Instead of floating palettes, Sketch features an all-in-one window with graphic design and tools.
Sketch has plenty of industry-standard vector graphic functions, including boolean operations for shapes, double-size exports for Retina graphics, a built-in font picker, plenty of text styles, gradients, and much more.
Sketch has artboards and slices to export multiple images from a single graphic design. Font rendering is especially attractive and comes with tools for everything type– shadows, strokes, color, gradients and more.
Tools are easily accessed from the toolbar or the sidebar, and individual tools can be tweaked and configured in the right sidebar.
While Sketch doesn’t claim to be Illustrator, it comes with plenty of vector-based tools that may be just what you need at a much lower price.
Conveniently, the app developer has a try-before-you-buy option so you can compare Sketch with Illustrator or other vector graphic tools. Earlier versions of Sketch were a little buggy, but the latest update has bee solid. So far.