Thursday, March 28, 2013

Are You A Card Carrying Member Of The ‘Read It Later’ Crowd? Add Pocket To Your Mac And You Are

Today’s digital and internet connected society isn’t much different from society of 50 years ago. Except we spend far more money to be informed, to be connected, to be entertained.

Think about it. 50 years ago each city had a handful of radio stations, a few TV stations, and news, information, and entertain came in the mail, in newspapers, magazines, and books.

Today’s well connected digital society spends even more money for digital privileges and has so much to digest each day that ‘read it later‘ has become the standard response to anything that looks interesting.

How else do you explain Pocket, one of a number of Mac, iPhone, and iPad apps which let you read it later.

Pocket lets you store what you want to read but cannot right now. Articles, videos, recipes, or nearly anything you can find online can be saved to Pocket for later reading. The Mac version of Pocket looks a bit like an RSS reader, but instead of storing specific website headlines and summaries, Pocket stores only what you found elsewhere.


Pocket takes what you’re reading on your browser and saves it for later reading in one place. Mac, iPhone, or iPad. All of what you pocket in Pocket syncs up nicely for later viewing or reading. That means you can scan for news, information, or entertainment pieces online, save them to Pocket and read them when you have more time.

Pocket also saves items from Twitter, Flipboard, Zite, Pulse (the modern day equivalent of an RSS reader). That makes it easy to search, find, and save items for research, study, or just browsing. If there’s a negative it’s Pocket’s tendency to ask for a review a little too often.

I wonder about the business model for apps like Pocket, Flipboard, Zite, Pulse, and others. Their apps are free. A few ads show up here and there, but there’s no subscription fee (yet), and no cost to enter the ‘read it later‘ crowd, either.